Cultivating Success: Blazin’ Marketing Opportunities in the Cannabis Industry
In the fast-evolving landscape of the cannabis industry, where regulatory barriers are being broken down and the stigma surrounding the plant is gradually dissipating, one crucial factor stands out for businesses: a well-crafted marketing strategy.
INFLUENCER MARKETING IN THE CANNABIS INDUSTRY
Cannabis influencers are a growing branch of the influencer marketing industry. It’s important to know what cannabis influencer marketing is and how it’s different.
Cannabis influencers are people with a substantial social media audience. They are able to influence their followers’ opinions about cannabis. Influencers in the industry can promote Mary Jane on platforms such as Facebook, Instagram, Twitter, etc. They can do this without offering direct sales, which is a big no-no on social media.